During Covid-19 I began working from home more frequently and began experimenting with animated Gifs.
The result was a mind blowing mix of multimedia designs, I began to create just about anything I thought of,
I have since created dozens and dozens of these Gifs.
TRENDIT LOOKBOOK PLATFORMS
Project Goals • Design 2022 - 2023 Lookbook style digital platforms for Trendit
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Role • Design lead/Art Director
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Client • TRENDIT/ TERRAMETTA
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RESPONSIBILITIES INCLUDE
Design Lookbook Platform from concept to final for Trendit Activewear buyers
• Develop design using the Ready Mag Interactive Platform
• Art direction • Web design development • Graphic design
• Photo editing • Create brand guidelines • Image retouching
Trendit is a real-time sales support, in-depth global retail market analysis, data analytics, sustainability engagement & design innovation services. The first US-based Trendit office opened in Bentonville, Arkansas in 2021.​
I worked with the Trendit sales team in the design and development for their Lookbook platforms. I designed and developed Trendits Activewear platform, Kids Juniors denim platform, Mens + young mens denim platform, Women's denim platform, Intimates platform, and Mens underwear platforms.
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The Challenge
I was tasked with consolidating multiple seasonal collections of garments into a single, unified platform — streamlining collaboration across multiple cross-functional teams located in Bentonville, Bangladesh, and New York. In parallel, I reimagined the traditional digital lookbook format. Moving away from Trendit's legacy page-flipping experience, I designed an innovative alternative that better aligned with user needs and modern digital standards.
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The Solution
I designed Lookbook platforms that were designed as an alternative to the digital page flipping Lookbook Trendit had used in the past. By using this new digital experience the sales team has an opportunity to showcase their collection lines is a fast and efficient way. To showcase the content for these platforms in a clean and simple way, I developed a digital showroom page where the buyer can easily click and get instant access to the category they want to see.​​​ This digital experience was created to grow alongside the Trendit sales team as they expand in the following years and has been a highly and successful presentation tool.
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The Results
This digital experience was created to grow alongside the Trendit sales team during their expansion and has been a highly and successful presentation tool.
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Leggings page
Sports bra page
View full TRENDIT Activewear platform here, click on button.
I created a similar design for the Kids juniors platform. I kept my digital showroom page simple and added the categories that would be displayed. The client asked to see more of the texture of the denim, I then decided to add small buttons next to each garment. Once clicked on the garment appears large on page allowing the buyer to carefully see the texture in a much larger view. I also added a feature to the garment that allows the buyer to hover the mouse over the garment, once hovered over the back of the image appears.
Front of garment is clearly visible on page.
When hovered over with mouse, back of jean is instantly seen.
When top button is clicked on the front of garment expands in size allowing buyer to get a better view.
When bottom button is clicked on the back of garment expands in size allowing buyer to get a better view.
H+M page
Old Navy page
Expanded platform design included Intimates, Women’s Denim, Men’s and Young Men’s Denim, as well as Men’s Underwear.
RETAIL MARKET REPORTS
In addition to the garment platform design, I collaborated with the TERRAMETTA sales team on the design development and execution of dozens of retail market reports. The reports were used to understand and evaluate trends, performance, and forecasts within the retail industry and to help retailers and brands make informed decisions about product offerings, and marketing strategies.
See top sample.
