Art direct and design social and paid media ads for various platforms including Instagram, Facebook, Linkedin, Twitter + Facebook. Work closely with marketing team to improve Propeller industries brand perception and visibility. Additional projects include print presentations for the sales and marketing teams.

Role • Art director /Graphic designer/ Visual designer

Company • Propeller Industries

RESPONSIBILITIES INCLUDE

• Development of visual content for marketing + sales departments

• Design precise digital marketing visual assets including graphics, illustrations, infographics, and

multimedia content

• Collaborate with team to meet all timelines and deliverables

• Art direction • Graphic design • Photo editing • Maintain brand guidelines • Motion design • After Effects

Propeller Industries is an enterprise-grade financial partner that empowers the most ambitious companies to reach their full potential.

Blog posts design for Propeller Industries website.

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Sales sheet design 1

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I worked closely with the marketing team and created a variety of sales sheets to convey the value of a product or service to prospective Propeller customers.

The Challenge
The Propeller team needed to refresh the visual design of their sales sheets, which had been developed by a previous agency. These materials served the CPG, Ecommerce, Tech, and Crypto divisions and were critical tools for business development. However, the existing designs lacked clarity and failed to effectively support the sales and marketing teams in communicating value to potential clients.

The Solution
I developed a new two-page presentation style that allowed the sales and marketing teams to convey key information in a clear, concise, and visually compelling way. The design prioritized hierarchy, color, and visual aids to guide the reader’s attention and enhance credibility. The refreshed layout struck a balance between professionalism and approachability—making it ideal for a consulting or financial services firm targeting startups.

The Results
The updated sales sheets were well-received by the sales team and quickly became a benchmark for future presentations. This new visual style has since been adopted across other business units within Propeller, setting a new internal standard for client-facing communications.