I've had the great opportunity to develop branding and design collateral for a small dynamic based Miami wine brand, Vini d Arte. As creative director I shaped the visual voice of the brand across digital platforms, translating strategy and story telling into compelling, scroll-stopping artsy content. I've maintained creative concepts from idea to execution, and ensured every image, video, and graphic aligns with the brand’s identity and goals. I've incorporated generative AI to rapidly explore visual concepts and craft bold, on-brand imagery that captures attention and elevates storytelling. The brand was intentionally designed to mirror that same vibrancy and spirit of Miami, with bold color, art driven style, cultural rhythm, and nonstop energy.

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RESPONSIBILITIES INCLUDE

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• Development of tailored visual social-first content for start-up art driven wine importer

• Design assets including graphics, illustrations, infographics, and multimedia content 

• Art direction • Generative AI Implementation • Graphic design • Photo editing • Maintain brand guidelines
• Motion + Static design • After Effects • Photoshop 

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