I had the great opportunity to redesign the Skin Cancer Foundation’s annual report and journal, giving it a much-needed fresh and modern look. The previous design had been in place for several years, so this project was a chance to rethink the visual identity and editorial flow of the publication. I worked closely with the Foundation’s team of writers and editors throughout the process, collaborating on each page and contributing ideas to enhance readability, layout, and visual appeal. One of my key proposals was to move away from the traditionally photo-driven cover and instead introduce a bold, illustrative approach to better capture attention and stand out from previous editions.

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The team was enthusiastic about the idea, and I reached out to an award-winning illustrator I had successfully collaborated with in the past. The result was a striking, original cover that the entire team loved — and the redesigned issue received overwhelmingly positive feedback. It was a rewarding project that combined strategic design thinking with creative collaboration to elevate the publication’s impact.